Summary of Infant and Toddler Formula Ads in the ADM+S Australian Ad Observatory, 2022 and 2025

PARKER, CHRISTINE; Luong, Khanh; Skinner, Lara; Stirling, Madeleine; Angus, Dan; Newton, Giselle

doi:10.26188/30702626.v2

Summary of Infant and Toddler Formula Ads in the ADM+S Australian Ad Observatory, 2022 and 2025

https://doi.org/10.26188/30702626

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posted on 2025-11-26, 23:36 authored by CHRISTINE PARKERCHRISTINE PARKER, Khanh Luong, Lara Skinner, Madeleine StirlingMadeleine Stirling, Dan Angus, Giselle Newton

<p dir="ltr">This paper summarises findings from the ADM+S Australian Ad Observatory concerning the marketing of infant and toddler formula including breast milk substitutes on Australian social media. More than a quarter pf participants aged 16-44 received formula ads during our research collection in 2025. </p>